Blogging the Festival of Biodiversity 2013 – strategic writing by Ria Tan

Ria Tan blogs at Wild Shores of Singapore about marine life, her field trips, events she is involved in and people she meets along the way. She generates professional stories, is factual, detailed, comprehensive and keeps the posts short enough for a regular audience.

wild shores of singapore: Highlights of the Festival of Biodiversity 2013

Leading up to the Festival of Biodiversity, she blogged several times – it takes more than one mention to get the news about the event through everyone’s saturated inbox or Facebook news feed! And each post was tweeted and face booked.

These are not duplicate messages – Ria highlights different aspects of Festival preparations, the people and the event itself. It is amazing how she manages to capture significant moments – Ria caught me plotting our next move with Toddycats managers, amidst a busy lab whilst overseeing the soft toy production line! During the hustle and bustle at the event grounds in Vivocity, she caught a sweet moment as Sean Yap met a younger version of himself!

wild shores of singapore: Sneak peek at the Festival of Biodiversity!

wild shores of singapore: Highlights of the Festival of Biodiversity 2013

It’s not just about advertising the festival – the venue takes care of attendance. The posts have us prioritising the event, excites everyone involved and let the others in the natural history community share a post on Facebook or twitter, all of which had relevant festival details. A small number were stimulated to blog or write new posts. Friends in the edge of our core network realised something special was afoot and turned up at the festival!

Blogs posts are invaluable – they are searchable and allow us to examine previous activities for information or motivation! Ria never forgets it is a time for people to mer the natural history community. Some enthusiastic people have found us by searching the web and to them, the blog posts were a lifeline.

Next year, these posts will prepare new volunteers for the exciting and meaningful time ahead of them!

Click the images to read the posts:

wild shores of singapore: Sneak peek at the Festival of Biodiversity!

wild shores of singapore: More mascots for the Festival of Biodiversity!

wild shores of singapore: Meet the marine volunteers of Singapore!

wild shores of singapore: Latest happenings at the Festival of Biodiversity 13-14 Jul (Sat and Sun) VivoCity

wild shores of singapore: Highlights of the Festival of Biodiversity 2013

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